General+Motors,+Alfred+P.+Sloan,+installment+buying,+branding

Home 1920's Topics __1920’s Project Assignment__ General Motors, Alfred P. Sloan, Installment Buying, Branding Researched By: Sarah Mikac
 * [[image:AP2701010429.jpg width="226" height="305"]]Alfred P. Sloan. || [[image:1920sAssembly.jpg width="451" height="298"]]

The assembly line. || Alfred P. Sloan and a Chevrolet Coach. || General Motors logo. ||
 * [[image:1927-Chevrolet-Coach-Alfred-P-Sloan-Jr.jpg width="438" height="204"]]

__Task One---DESCRIBE YOUR TOPIC -Due Tuesday, February 7__ Each topic includes an association or movement and an individual. Please write __two__ extended power paragraphs that address the following prompt:**Explain the achievements associated with your topic. Who and what were altered? Describe why both were significant in the 1920s. Explain the relationship between the individua****l and the association or movement.** In the 1920s General Motors introduced consumer credit. Within two years about 50 percent of consumers were agreeing to credit arrangement's, and by 1926 three fourths of consumers were using consumer credit, paying their car expenses by month. General Motors was a strongly trusted car company because of their strong cars that lasted a long time; which were sold at a cheap price(Kyvig, an American Historian). Henry Ford created the car, and started the assembly line, which allowed for products to be made much faster and the vehicles were then able to be sold for a cheaper price, making it available to a larger range of consumers. Competing against many other companies, General Motors used advertising to gain more costumers, "General Motors and its imitators used large, illustrated ads to catch the eye and fire the imagination" while sending consumers "the message that a car was not simply a means of transportation but a symbol of status or seductiveness,"(Cumo, writer from ABC-Clio). Cars were not just a means of transportation anymore, they were being used as a sex symbol **. **
 * Support the ideas in each paragraph with evidence from a minimum of three  credible sources.
 * Select only signed  sources from the LC databases--each source must have a credible author.
 * Establish the credibility of the author the first time a source is referenced.
 * Credit sources with internal citations and in a Works Cited.
 * Insert the Works Cited after the Third Task.
 * <span style="font-family: 'Times New Roman',Times,serif; font-size: 14px;">Post the paragraphs to the wiki. Timely posting of completed tasks earn 10 points.

<span style="background-color: #9008b6; color: #7dff00; display: block; font-family: Georgia,serif; font-size: 18px; text-align: left;">__Task Two-EVALUATE YOUR TOPICS INFLUENCE-Due Friday, February 10__ <span style="display: block; font-family: 'Times New Roman',Times,serif; font-size: 15px; text-align: left;">Please write two extended power paragraphs which each cite a minimum of three credible sources. Discuss the scope of influence of your topic on the 1920s. How extensive was the influence? Which part of society was influenced? Did the change endure or stimulate additional changes? What is the topic's legacy? What impact did the topic have in the Twenty-First century.

<span style="color: #008000; font-family: Georgia,serif; font-size: small;">General Motors was a very important company in the 1920s. Unlike the other of the three top car selling companies, General Motors was not only focused on their cars being cheap. " <span style="color: #008000; font-family: Georgia,serif; font-size: 12px;">GM was interested in providing the public with more than a black box, stylish colors, features and comfort became the new motto of the company," (New York Times News Service). General Motors influenced all social classes, they influenced the lower and middle class by making cars that are cheap and durable, and they influenced the upper classes by making cars that were stylish and flashy.

<span style="color: #008000; font-family: Georgia,serif; font-size: 12px;">General Motors is known in big by their large come back from the devastating failures of 1919. When Mr. Sloan became involved the company outsold Fords for the first time in history(Ferris). General Motors was also known by their "hierarchy" created by Sloan, "costumers would move up to more expensive brands as they gained affluence,"(New York Times News Service). Gm in the 1920's showed car companies what success looked like and a gave them a good strategy to follow, shaping the car industry today.

<span style="background-color: #9008b6; color: #7dff00; display: block; font-family: Georgia,serif; font-size: 19px; text-align: left;">Task ThreeJUDGE THE IMPACT OF THE INDIVIDUAL & ASSOCIATION---Due Feb. 15 <span style="display: block; font-family: 'Times New Roman',Times,serif; font-size: 15px; text-align: left;">Now that you have a basic understanding of your topic, and you know the scope of its influence, explain the forces that produced or created the topic. Additionally, what were the driving forces behind the society's reaction to your topic? Use the criteria described in the the Great Man Continuum to determine your topics long-run influence on society. Place your topic on the continuum and justify the reasons for your placement. Please confine your analysis to two extended power paragraphs with each citing a minimum of three credible sources. <span style="font-family: Georgia,serif;">Cars were a way of showing their <span style="font-family: Georgia,serif; line-height: 24px;">super-affluence so people were constantly looking for the newest model. Companies were constantly competing to be the new car that all the wealthy wanted to have, which is still going on in today's car industries. General Motors proved themselves during their 1920's come back by doing this and bringing in more consumers(Ferris). I think that GM and Alfred P. Sloan would be an eventful hero. Sloan brought a failing company to the top in just four years, shaped the car industry for their competitor's and held a long lasting reign at the top of the automobile industry.

<span style="background-color: #ffffff; display: block; font-family: Arial,Verdana,sans-serif; font-size: 11px; text-align: left;"><span style="color: #ff005f; font-family: Georgia,serif;">Kyvig, David E. "U.S. Automobile Marketing 1920-1939."ABC-CLIO eBook Collection. N.p., n.d. Web. 6 Feb. 2012.<http://dailylife.abc-clio.com>. <span style="background-color: #fff9e5; display: block; font-family: Arial,Verdana,sans-serif; font-size: 11px; text-align: left;"><span style="color: #ff005f; font-family: Georgia,serif;">Cumo, Christopher. "Automobiles in America: Modern World."ABC-CLIO eBook Collection. N.p., n.d. Web. 9 Feb. 2012.<http://dailylife.abc-clio.com>. <span style="background-color: #fff9e5; display: block; font-family: Arial,Verdana,sans-serif; font-size: 11px; text-align: left;"><span style="color: #ff005f; font-family: Georgia,serif;">New York Times News Service. "Century of Chevy: A Drive Down Memory Lane."National Post. 28 Oct. 2011: DT16. eLibrary. Wen. 16 Feb. 2012. <span style="background-color: #fff9e5; color: #ff005f; display: block; font-family: Georgia,serif; font-size: 11px; text-align: left;">Ferris, Deebe. "How GM got to the top; after a shaky start, GM took off in the 20's and never looked back.(General Motors Corp.)(U.S. Automotive Centennial)(Cover Story)." Wards Auto World. 01 May. 1996:58(3).eLibrary. Web. 16 2012. <span style="background-color: #ffffff; color: #ff005f; display: block; font-family: Georgia,serif; font-size: 11px; text-align: left;">Ward, James A. "'Sloan Rules: Alfred P. Sloan and the Triumph or General Motors.'" <span style="background-color: #ffffff; display: block; font-family: Arial,Verdana,sans-serif; font-size: 11px; text-align: left;"><span style="color: #ff005f; font-family: Georgia,serif;">ProQuest. 4th ed. 2004.ProQuest. Web. 16 Feb. 2012. <span style="background-color: #ffffff; color: #ff005f; display: block; font-family: Georgia,serif; font-size: 11px; text-align: left;"><span style="color: #ff005f; font-family: Georgia,serif;"><http://www.proquestk12.com>. <span style="color: #800080; display: block; font-family: 'Times New Roman',Times,serif; font-size: 19px; text-align: left;">Rubric for all three tasks: <span style="color: #800080; display: block; font-family: 'Times New Roman',Times,serif; font-size: 19px; text-align: left;">Outstanding paragraphs include the following elements: <span style="color: #800080; display: block; font-family: 'Times New Roman',Times,serif; font-size: 19px; text-align: left;">✓ Accurate power paragraph format with each paragraph citing evidence from three different sources. <span style="color: #800080; display: block; font-family: 'Times New Roman',Times,serif; font-size: 19px; text-align: left;"> ✓ Correct research components such as credibility statement, internal citations, Works Cited entries <span style="color: #800080; display: block; font-family: 'Times New Roman',Times,serif; font-size: 19px; text-align: left;">✓ Thoughtful an<span style="color: #ff0000; font-family: 'Times New Roman',Times,serif; font-size: 19px;">d thorough response t o the each prompt <span style="color: #800080; display: block; font-family: 'Times New Roman',Times,serif; font-size: 19px; text-align: left;">✓ A variety of sentences with interesting, clear diction <span style="color: #800080; display: block; font-family: 'Times New Roman',Times,serif; font-size: 19px; text-align: left;">✓ Photos exemplifying the influence of the individual and association or movement <span style="color: #800080; display: block; font-family: 'Times New Roman',Times,serif; font-size: 19px; text-align: left;">✓ Place your topic on the Great Man Continuum; <span style="color: #ff0000; font-family: 'Times New Roman',Times,serif;">✓ Complete the criteria table to justify the reasons for your placement.