Columbia+Broadcasting+System,+William+S.+Paley

Home 1920's Topics __1920’s Project Assignment__ Columbia Broadcasting System, William S. Paley Becca J. of association || in action || Photo of association symbol or logo ||
 * photo of Individual || Photo
 * photo individual

__Task One---DESCRIBE YOUR TOPIC -Due Tuesday, February 7__ Each topic includes an association or movement and an individual. Please write __two__ extended power paragraphs that address the following prompt:**Explain the achievements associated with your topic. Who and what were altered? Describe why both were significant in the 1920s. Explain the relationship between the individua****l and the association or movement.**
 * Support the ideas in each paragraph with evidence from a minimum of three  credible sources.
 * <span style="font-family: 'Times New Roman',Times,serif; font-size: 14px;">Select only <span style="color: #ff0000; font-family: 'Times New Roman',Times,serif; font-size: 14px;">signed <span style="font-family: 'Times New Roman',Times,serif; font-size: 14px;"> sources from the LC databases--each source must have a credible author.
 * <span style="font-family: 'Times New Roman',Times,serif; font-size: 14px;">Establish the credibility of the author the first time a source is referenced.
 * <span style="font-family: 'Times New Roman',Times,serif; font-size: 14px;">Credit sources with internal citations and in a Works Cited.
 * <span style="font-family: 'Times New Roman',Times,serif; font-size: 14px;">Insert the Works Cited after the Third Task.
 * <span style="font-family: 'Times New Roman',Times,serif; font-size: 14px;">Post the paragraphs to the wiki. Timely posting of completed tasks earn 10 points.

<span style="color: #008000; font-family: Georgia,serif; font-size: 16px;">POST PARAGRAPHS HERE

<span style="font-family: Verdana,Geneva,sans-serif;">William S. Paley (born Bill Paley, no formal middle name) changed radio and television, effecting people with news and entertainment. Paley founded CBS (Columbia Broadcasting System) and practically ran it for "more than sixty years (Paley Center)." Taking a new track, Paley made the news section of CBS separate from the other programs, making if reliable and easy access to keep people everywhere informed. He was a natural at socializing and negotiating for stars and affiliations, and finding new roads to take in the television process, but what made him most famous was his eye for talent (which helped boost CBS into the fight for radio and television networking). Paley is known to have found Bing Crosby, Frank Sinatra, Morton Downey, and more (Paley Center; Auster). With Paley's help, CBS went on to play a role in the development of color television (WSP Bio). His way of pleasing audiences helped CBS stay in the fight for top spots of television.

<span style="font-family: Verdana,Geneva,sans-serif;">Columbia Broadcasting System started off as United Independent Broadcasters founded by Arthur Judson and merged with Columbia Phonograph Company to turn into Columbia Phonograph Broadcasting Company. Finally, William S. Paley (previously mentioned) bought the failing company and transformed it into a successful Columbia Broadcasting System, known as CBS to this day. CBS was especially important during the war because it would reveal news faster and easier to families than before. Albert Auster, who researched CBS and wrote the bio for it in MBC website (The Museum of Broadcast Communications) says that Paley was "still loathe to enter television broadcasting (Auster)." Paley was still fascinated with the radio but Frank Stanton coerced Paley into focusing on that prospect. This changed the way T.V. was and created a news section that was one of the most reliable in the country. Focusing on what the audiences wanted to see, CBS is still showing programs this day and influencing people in politics and entertainment.

<span style="background-color: #9008b6; color: #7dff00; display: block; font-family: Georgia,serif; font-size: 18px; text-align: left;">__Task Two-EVALUATE YOUR TOPICS INFLUENCE-Due Friday, February 10__ <span style="display: block; font-family: 'Times New Roman',Times,serif; font-size: 15px; text-align: left;">Please write two extended power paragraphs which each cite a minimum of three credible sources. Discuss the scope of influence of your topic on the 1920s. How extensive was the influence? Which part of society was influenced? Did the change endure or stimulate additional changes? What is the topic's legacy? What impact did the topic have in the Twenty-First century. <span style="color: #008000; font-family: Georgia,serif; font-size: 16px;">POST PARAGRAPHS HERE

<span style="font-family: Verdana,Geneva,sans-serif;">CBS radio created a new movement in technology and was the beginning of radio as we know it. In the first 3 and a half months (after Paley took over), CBS had 49 stations in 42 cities across the country (CBS Timeline). That was the largest and most successful chain of broadcasting stations in radio history. This accomplishment was only the beginning. The radio reached out to everyone, keeping the nation informed and having news spread out faster. Women were especially reached out to because their jobs were at the house and they were now just starting to vote. Something that was covered and distributed for the first time was the 1928 presidential election (CBS Timeline). The way reporters were able to spread the news changed how politics were distributed and viewed. This, also, changed the way people were informed. With an easier way to get information, more people got involved with issues, such as voting and what they voted for. The news giving wasn't in a bias tone which also gave listeners a chance to create their own opinion. As CBS picked up, so did their listeners and how big of an influence it was.

<span style="font-family: Verdana,Geneva,sans-serif;">CBS was the pioneers of national broadcasting and their legacy still lives on to this day. CBS helped with the development of color television which changed the history of T.V. (WSP Bio). In the 21st century, CBS has been named the number supplier of sports events and anthology (CBS Timeline). This has spread culture and a way of every day living through the nation, creating a sense of national unity. Also, CBS expanded modern entertainment and founded talents such as Bing Crosby and Frank Sinatro (Paley Center; Auster). Creating even more widespread inclusion, CBS has turned multilingual (CBS Timeline). There are now spanish and latin shows as well as ne and old fashion american shows. CBS was not all about the entertainment and sports though, there is a serious side. The news section of CBS radio and television has become one the most reliable networks in the country. On September 11, 2001, an event happened in America that changed everyone's life. CBS took up the challenge and presented a 93 hours and 8 minutes program of the tragedy. The network has taken responsibility upon themselves to give us the information of life changing events. Starting in the 1920s, CBS has changed radio and television history.

<span style="background-color: #9008b6; color: #7dff00; display: block; font-family: Georgia,serif; font-size: 19px; text-align: left;">Task ThreeJUDGE THE IMPACT OF THE INDIVIDUAL & ASSOCIATION---Due Feb. 15 <span style="display: block; font-family: 'Times New Roman',Times,serif; font-size: 15px; text-align: left;">Now that you have a basic understanding of your topic, and you know the scope of its influence, explain the forces that produced or created the topic. Additionally, what were the driving forces behind the society's reaction to your topic? Use the criteria described in the the Great Man Continuum to determine your topics long-run influence on society. Place your topic on the continuum and justify the reasons for your placement. Please confine your analysis to two extended power paragraphs with each citing a minimum of three credible sources. <span style="color: #008000; display: block; font-family: Georgia,serif; font-size: 16px; text-align: left;">POST PARAGRAPHS HERE <span style="font-family: Verdana,Geneva,sans-serif;">William S. Paley “foresaw the immeasurable impact that radio and television would have on the world (Gerard).” News in the 1920s, before radio, was often spread by newspapers or one person telling another, therefore it took time to spread around the country, radio simplified this tactic. Also, bands and orchestras were becoming more and more popular and the people wanted to hear it without having to go to a concert or buy play sheets; radio was able to meet that demand by recording the upcoming bands and orchestras and playing them on stations across the nation. Having these new technologies, people became more informed politically and culturally and even had more social parties since they could now listen to all their favorite songs without paying a band to come play.

<span style="font-family: Verdana,Geneva,sans-serif;">Though many others could have attempted to make radio and television history as William S. Paley did, he had the most dedication and a mind like no other. He made a new path in radio history, making the news and entertainment national instead of local and found names that are still referred to today as amazingly talented such as Bing Crosby and Frank Sinatra (Paley Center; Auster). CBS in a whole was the revolutionized version of newspapers and concerts: keeping people informed and entertained at all times of the day. Together, Paley and CBS would be in between Eventful Hero and Event Making Hero. The reason being that, yes, it’s possible someone could have introduced national radio and started the new way of spreading news, but Paley did more than just that by adding separate news sections, recruiting talent that would have never been found other wise, and pioneering the national unity of culture, advertisement, and politics that are still here today.

Civil Society Defined Great Man Continuum Individuals with high mostly 5’s should be placed close to Great Men; those with low scores near social determinism. <span style="background-color: #ffffff; color: #000000; display: block; font-family: georgia,serif; font-size: 21px; text-align: center;">Great Man Continuum <span style="background-color: #ffff00; color: #000000; font-family: Georgia,serif;">Great --X-Event Making -Eventful -Social Men --Hero -Hero ---Determinism
 * Great Man Criteria: Use a scale of 0-to 5 to evaluate the individual’s accomplishments, legacy, influence, and impact. **** 0=not at all, 1=little effect, 2=short run, 3=moderate, 4=wide-spread, 5=long run **
 * Great Man Criteria || ** 5=long-run ** || ** 4=wide-spread ** || ** 3=moderate ** || ** 2=short run ** || ** 1=little effect ** || ** 0=not at all ** ||
 * ** SIGNIFICANCE OF ACCOMPLISHMENT ** || X ||  ||   ||   ||   ||   ||
 * ** ENDURANCE OF LEGACY ** || X ||  ||   ||   ||   ||   ||
 * ** EXTENT OF INFLUENCE ** ||  || X ||   ||   ||   ||   ||
 * ** IMPACT ON DAILY LIFE ** || X ||  ||   ||   ||   ||   ||

<span style="background-color: #ffff00; color: #000000; font-family: Georgia,serif;">*(William S. Paley would be closer to Event Making, but the radio could be considered social determinism except CBS found a new road in making history.)

<span style="background-color: #7dff00; color: #000080; font-family: Georgia,serif; font-size: 18px;">POST WORKS CITED HERE

Feb. 2012. <http://www.paleycenter.org/ about-mission-history-william-s-paley/>. ||
 * < "About William S. Paley." //The Paley Center for Media//. N.p., 1995 - 2012. Web. 15

Feb. 2012. <http://www.paleycenter.org/ about-mission-history-william-s-paley/>. ||
 * < "About William S. Paley." //The Paley Center for Media//. N.p., 1995 - 2012. Web. 15

//Communications (MBC)//. N.p., n.d. Web. 7 Feb. 2012. <http://www.museum.tv/ eotvsection.php?entrycode=columbiabroa>. ||
 * < Auster, Albert. "COLUMBIA BROADCASTING SYSTEM." //The Museum of Broadcast//

//Times//. NYT, 27 Oct. 1990. Web. 15 Feb. 2012. <http://www.nytimes.com/ 1990/10/27/obituaries/ william-s-paley-builder-of-cbs-dies-at-89.html?scp=3&sq=William+s.+paley&st=nyt>. ||
 * < Gerard, Jeremy. "William S. Paley, Builder of CBS, Dies at 89." //The New York//

//Communications (MBC)//. N.p., n.d. Web. 7 Feb. 2012. <http://www.museum.tv/ eotvsection.php?entrycode=paleywillia>. ||
 * < Sterling, Christopher H. "PALEY, WILLIAM S." //The Museum of Broadcast//

Web. 15 Feb. 2012. <http://www.biography.com/people/ william-s-paley-9542315>. ||
 * < "William S. Paley Biography." //bio. TRUE STORY//. A&E Television Networks, 2012.

<span style="color: #800080; display: block; font-family: 'Times New Roman',Times,serif; font-size: 19px; text-align: left;">Rubric for all three tasks: <span style="color: #800080; display: block; font-family: 'Times New Roman',Times,serif; font-size: 19px; text-align: left;">Outstanding paragraphs include the following elements: <span style="color: #800080; display: block; font-family: 'Times New Roman',Times,serif; font-size: 19px; text-align: left;">✓ Accurate power paragraph format with each paragraph citing evidence from three different sources. <span style="color: #800080; display: block; font-family: 'Times New Roman',Times,serif; font-size: 19px; text-align: left;">✓ Correct research components such as credibility statement, internal citatio<span style="color: #ff0000; font-family: 'Times New Roman',Times,serif; font-size: 19px;">ns, Works Cited entries <span style="color: #800080; display: block; font-family: 'Times New Roman',Times,serif; font-size: 19px; text-align: left;">✓ Thoughtful and thorough response to the each prompt <span style="color: #800080; display: block; font-family: 'Times New Roman',Times,serif; font-size: 19px; text-align: left;">✓ A variety of sentences with interesting, clear diction <span style="color: #800080; display: block; font-family: 'Times New Roman',Times,serif; font-size: 19px; text-align: left;">✓<span style="color: #ff0000; font-family: 'Times New Roman',Times,serif; font-size: 19px;"> Photos exemplifying the influence of the individual and association or movement  <span style="color: #800080; display: block; font-family: 'Times New Roman',Times,serif; font-size: 19px; text-align: left;">✓ Place your topic on the Great Man Continuum; <span style="color: #800080; display: block; font-family: 'Times New Roman',Times,serif; font-size: 19px; text-align: left;">✓ Complete the criteria table to justify the reasons for your placement.