MTV,+Madonna,+Tom+Petty,+Bruce+Springsteen--8th

Civil Society Defined Great Man Continuum

1980's Topics 7th Period 1980's Topics 8th Period MTV, Madonna, Tom Petty, Bruce Springsteen Becca J. MTV Madonna Bruce Sprinsteen Tom Petty

Task One--DESCRIBE YOUR TOPIC ---Due Monday, March 12th   Gary Burns, who writes for the Museum of Broadcast Communications, said that MTV, or Music Television, is the “oldest and most influential American cable network specializing in music related programming (Gary Burns)”. MTV was launched in 1981 and soon effected and influenced our culture and every aspect of a person’s life. Ironically, MTV’s first aired music video, symbolically, was “Video Killed the Radio Star”, said Tony Sclafani. Sclafani did an article on MTV turning 30 and it’s edginess that made it famous in the first place. A TV program that played music 24/7 was “unheard of”, especially with MTV’s musical diversity (Sclafani). With this diversity, music videos became a new form of art with singing, dancing, and acting. These videos were what made the edginess of MTV so obvious; they were very bold on sensitive subjects such as violence and sex. These bold forms of art eventually influenced the culture of America and the entertainment industry. MTV also altered to music industry. Record companies saw exposure as a new form of advertisement and artists saw exposure as their one chance to be known. As changes in music, artists, and television progressed, so did America’s perspective on mainstream trends. Every day people were influenced by MTV.  MTV was significant in the 1980s because it brought music to a visual form and influenced culture with this. The people who were now the trend-setters were either found by MTV or got the exposure they deserved. Madonna who was the “first female pop star to have complete control of her music and image (Stephen Thomas Erlewine)”, became famous by getting her hits on MTV’s top 40. Though MTV did not discover her talent, they made her known and gave her fame. Tom Petty and Bruce Springsteen were both found as rock stars and both inspired by Elvis Presley, the King of Rock (Vin Hayes/Biography). Both, also, had a hard time earning their fame, but their fame skyrocketed when aired on MTV and Springsteen introduced the gravelly baritone style of his voice while Petty introduced some crazy, interesting music videos that went along with their music (Vin Hayes/Biography). Not only did the celebrity’s art and talent become known, but their lives become idolized by millions across the nation and soon, the world. MTV’s diversity helped many celebrity’s become known and world idols.

**Task One Rubric **
 * Support the main idea in each paragraph with evidence from a minimum of  3  credible sources,
 * Select only signed <span style="font-family: Georgia,serif; font-size: 16px;">sources from the LC databases--each source must have a credible author.
 * <span style="font-family: 'Times New Roman',Times,serif; font-size: 17px;">Establish the credibility of the author the first time a source is referenced.
 * <span style="font-family: 'Times New Roman',Times,serif; font-size: 17px;">Credit sources with internal citations and in a Works Cited.
 * <span style="font-family: 'Times New Roman',Times,serif; font-size: 16px;">Insert the Works Cited listing the three sources after the Third Task.
 * <span style="font-family: 'Times New Roman',Times,serif; font-size: 16px;">Post the paragraphs to the wiki March 12th. Timely posts of complete assign = 10 points. Task One = 50 points

<span style="background-color: #9008b6; color: #00ffff; display: block; font-family: Georgia,serif; font-size: 18px; text-align: left;">__Task Two--EVALUATE YOUR TOPICS INFLUENCE--Due March 15th__ <span style="background-color: #ffffff; display: block; font-family: 'Times New Roman',Times,serif; font-size: 19px; text-align: left;"> <span style="background-color: #ffffff; color: #333233; font-family: 'Times New Roman',Times,serif; font-size: 19px;">Music Television found talented people and groups and put them in the eyes of the nation. MTV “remained a critical part of the music industry by leveraging music videos to help flesh out the image of acts as diverse as Michael Jackson and Green Day, Guns n’ Roses and 2Pac (Neil Vidyarthi).” If not for MTV, these celebrities would not have nation or worldwide fame and our culture would not be influenced by them. The music industry and regular people were both influenced by MTV and new celebrities. In the music industry, record labels were able to find new talents and the artists/performers had a new way to reveal themselves to the nation. Everyday people were influenced by a culture change. The entertainment became an everyday thing and it soon effected all of the new trends. These trends included how people acted toward themselves and others, what they listened to, and how they dressed or looked.

<span style="background-color: #ffffff; color: #333233; font-family: 'Times New Roman',Times,serif; font-size: 19px;">The legacy of MTV is still going on today and reaches across the world to many other countries. MTV soon made another TV channel, VH1, for more music hits and reality shows; both still impact everyday lives. Gary Burns wrote, “MTV and VH1 are by far the most important outlets for music video programming in the United States (Burns).” Though the statement is true, the TV shows have expanded their horizons into different countries “throughout Europe, Asia, and Latin America (MTV FAQs).” MTV, also, made the famous people become even more known and more loved; as if one was a national hero. Madonna was once described as “an artist with a history of making history (Cast of Evita Bio).” Once she was known to the world, she was able to break through the barrier and make a new road, despite what the society thought. Vidyarthi says, “It was the digital revolution in the late 90s that really put the pressure on the entire music industry as it was (Vidyarthi),” which ended up creating new and revolutionized music and music videos, and reality TV shows. MTV is what the people of the United States look to for what to do in their lives. <span style="background-color: #ffffff; display: block; font-family: Georgia,serif; font-size: 19px; text-align: left;">**Task Two Rubric** <span style="background-color: #ffffff; display: block; font-family: 'Times New Roman',Times,serif; text-align: left;">
 * Support the main idea in each paragraph with evidence from the 2 new sources, as well as one of the credible sources used in Task One. Each paragraph must cite 3 different sources--2 new, 1 old.
 * Select only signed sources from the LC databases--each source must have a credible author.
 * Establish the credibility of the author the first time a source is referenced. If you credited the source in Task One, you do not need to reestablish credibility, only an internal citation is required.
 * Credit sources with internal citations and in a Works Cited
 * Insert the two news sources in the Works Cited. Make sure all 5 sources are in alphabetical order.
 * Post the paragraphs to the wiki. Timely posting of completed tasks earn 10 points. Task One = 50 points.

<span style="background-color: #00ffff; color: #9008b6; display: block; font-family: Georgia,serif; font-size: 20px; text-align: left;">Task Three--JUDGE THE IMPACT OF THE INDIVIDUAL & ASSOCIATIO --Due Mar. 19th <span style="background-color: #ffffff; display: block; font-family: 'Times New Roman',Times,serif; font-size: 18px; text-align: left;">Now that you have a basic understanding of your topic and know the scope of its influence, explain the forces that produced or created the topic. Additionally, identify the driving forces behind the society's reaction to your topic? Use the criteria described in the the **Great Man Continuum** to determine your topics long-run influence on society. Place your topic on the continuum and justify the reasons for your placement. Please confine your analysis to two extended power paragraphs with each one citing a minimum of 3 credible sources. <span style="background-color: #ffffff; display: block; font-family: 'Times New Roman',Times,serif; font-size: 18px; text-align: left;"> <span style="background-color: #ffffff; display: block; font-family: 'Times New Roman',Times,serif; font-size: 18px; text-align: left;"> The forces that drove MTV to become so popular and influential were the people themselves. They strived to fit in with the populace and needed a guide for what to do. With MTV, people were able to become one nation where different cultures collided in unity. More than just white singers were able to break through with this type of technology. Nadra Nittle studied how MTV and black music collided and helped each achieve great goals. He wrote that “although MTV began with a rock format in mind, the popularity of pop music, hip-hop and R&B among the general public left the network no choice but to diversify its playlists (Nittle).” In this way, MTV was able to elongate its extent of influence in the nation. MTV was able to almost unite cultures and create a national culture. MTV’s influential status is even more so now important to people than before. Jonathan Mckee has been blogging for many years and makes sure he is well read and studied on a topic he must argue about, which in this case is MTV’s influence. As he was talking about the MTV Awards, he says that “9 million [people watched] on MTV alone (Mckee),” that’s not including people who TIVO/record to watch it later. He also refers to the show as “one of the top three ‘potholes into youth culture’ (Mckee).” That means that the youth relies on MTV’s information and opinion for every act they make or every act they want to make. MTV is mostly a widespread phenomenon that will continue to bask in their glory of followers.


 * Great Man Criteria || ** 5=long-run ** || ** 4=wide-spread ** || ** 3=moderate ** || ** 2=short run ** || ** 1=little effect ** || ** 0=not at all ** ||
 * ** SIGNIFICANCE OF ACCOMPLISHMENT ** ||  || X ||   ||   ||   ||   ||
 * ** ENDURANCE OF LEGACY ** || X ||  ||   ||   ||   ||   ||
 * ** EXTENT OF INFLUENCE ** || X ||  ||   ||   ||   ||   ||
 * ** IMPACT ON DAILY LIFE ** ||  || X ||   ||   ||   ||   ||

<span style="background-color: #ffffff; display: block; font-family: georgia,serif; font-size: 21px; text-align: center;">Great Man Continuum

<span style="background-color: #ffff00; font-family: Georgia,serif;">Great --Event Making ---X---Eventful --Social

<span style="background-color: #ffff00; font-family: Georgia,serif;">Men -Hero ---Hero ---Determinism

<http://movies.uip.de/evita/cast/MadonnaBio.html>. ||
 * < "Biography of Madonna." //Cast of Evita//. N.p., n.d. Web. 25 Mar. 2012.

2012. <http://www.biography.com/people/ bruce-springsteen-9491214?page=4>. ||
 * < "Bruce Springsteen Biography." //bio.// A&E Television Networks, 2012. Web. 25 Mar.

n.d. Web. 25 Mar. 2012. <http://www.museum.tv/ eotvsection.php?entrycode=musictelevis>. ||
 * < Burns, Gary. "Music Television." //The Museum of Broadcast Communications//. N.p.,

2012. Web. 25 Mar. 2012. <http://www.mtv.com/music/artist/madonna/ artist.jhtml#biographyEnd>. || //Guidance Recordings//. K.L. Hayes, 2008. Web. 25 Mar. 2012. <http://www.33rpm.com/ The-Musical-History-Of-Tom-Petty-&-The-Heartbreakers-2895-art.html>. || <http://www.history.com/this-day-in-history/mtv-launches>. ||< Mckee, Jonathan. "How Much Influence Does MTV Have?" //Jonathan's Blog//. N.p., 19 Sept. 2009. Web. 26 Mar. 2012. <http://blog.thesource4ym.com/archive/ 2009/09/19/how-much-influence-does-mtv-have.aspx>. ||  ||< Nittle, Nadra Kareem. "MTV and Black Music: A Rocky History." //About//. mormon.org, 9 May 2011. Web. 26 Mar. 2012. <http://racerelations.about.com/od/ hollywood/a/MTVsRaceRelatedGrowingPains.htm>. ||  || sitewide/mtvinfo/faq/onair/onairA6.jhtml>. ||
 * < Erlewine, Stephen Thomas, and Rovi. "Madonna." //MTV//. Viacom International In.c,
 * < Hayes, Vin. "The Musical History of Tom Petty and the Heartbreakers."
 * < "MTV Launches." //This Day in History//. History.com, n.d. Web. 25 Mar. 2012.
 * < "On-Air FAQ." //MTV Online//. N.p., n.d. Web. 25 Mar. 2012. <http://www.mtv.com/

//Television//. msnbc, 29 July 2011. Web. 25 Mar. 2012. <http://today.msnbc.msn.com/id/43899248/ns/today-entertainment/t/ mtv-hasnt-lost-its-sexy-edge-or-shock-factor/#.T2-PYpgTveh>. ||
 * < Sclafani, Tony. At 30, MTV hasn't lost sexy its edge - or shock factor. //Today//

Video." //SocialTimes//. N.p., 23 Sept. 2010. Web. 25 Mar. 2012. <http://socialtimes.com/ mtv-vevo-youtube-online-music-video-history_b23698>. ||
 * < Vidyarthi, Neil. "A Brief History of MTV, Vevo, Youtube and the Online Music

<http://www.gale.cengage.com/free_resources/whm/bio/madonna.htm>. || <span style="background-color: #ffffff; color: #0000ff; font-family: 'Times New Roman',Times,serif; font-size: 18px;">**Holistic Rubric for all 3 Tasks**
 * < "Women's History: Madonna." //Gale Research//. N.p., 2003. Web. 25 Mar. 2012.

<span style="background-color: #ffffff; color: #0000ff; font-family: 'Times New Roman',Times,serif; font-size: 18px;">**A quality topic post for the 1980s assignment will** <span style="background-color: #ffffff; display: block; font-family: 'Times New Roman',Times,serif; text-align: left;">
 * <span style="color: #0000ff; font-family: Georgia,serif; font-size: 16px;">Arrange Media to enhance and extend the significance of the topic to the 1980s decade.
 * <span style="color: #0000ff; font-family: Georgia,serif; font-size: 16px;">S<span style="color: #ff0000; font-family: Georgia,serif; font-size: 16px;">upport the main idea in each paragraph with evidence from 3 different sources.
 * <span style="color: #0000ff; font-family: Georgia,serif; font-size: 16px;">Select only signed sources from the LC databases.
 * <span style="color: #0000ff; font-family: Georgia,serif; font-size: 16px;">Establish the credibility of the author the first time a source is referenced.
 * <span style="color: #ff0000; font-family: Georgia,serif; font-size: 16px;">Credit sources with internal citations, ( Author's Last Name).
 * <span style="color: #0000ff; font-family: Georgia,serif; font-size: 16px;">List all 7 sources alphabetically in the Works Cited. <span style="color: #ff0000; font-family: Georgia,serif; font-size: 16px;">Format in MLA style--correct spacing and remove web address.
 * <span style="color: #0000ff; font-family: Georgia,serif; font-size: 16px;">Complete Great Man Continuum and Table.
 * <span style="color: #0000ff; font-family: Georgia,serif; font-size: 16px;">Justify the placement of your topic on the continuum using the evidence from the 7 sources to support your analysis of the 4 criteria.
 * <span style="color: #0000ff; font-family: Georgia,serif; font-size: 16px;">Answer the prompts for all 3 tasks and the research question thoughtfully and thoroughly.
 * <span style="background-color: #ffffff; font-family: Georgia,serif; font-size: 14px;">Task Three Rubric **
 * Support the main idea in each paragraph with evidence from the 2 new expert opinion sources, as well as one of the credible sources used in Tasks One or Two. Each paragraph must cite 3 different sources--2 new, 1 old.
 * Select only signed sources from the LC databases--each source must have a credible author.
 * Establish the credibility of the author the first time a source is referenced.
 * Credit sources with internal citations and in a Works Cited
 * ** Complete Great Man Continuum and Table and justify your placement using the evidence of the 4 criteria **
 * Insert the two news sources in the Works Cited. Make sure all 7 sources are in alphabetical order.
 * Post the paragraphs to the wiki. Timely posting of completed tasks earn 10 points. Task One = 50 points.

<span style="background-color: #ffffff; color: #800000; font-family: Georgia,serif;">** Need Help Applying the Great Man Theory? ** <span style="background-color: #ffffff; color: #800000; font-family: Georgia,serif;">When deciding where a person may fit on the continuum, think about what society was like at the time he/she was famous. Did the person change history because of their personal characteristics, or would history have gone on in a similar way without this person? Civil Society Defined Great Man Continuum
 * <span style="background-color: #ffffff; color: #800000; font-family: Georgia,serif;">Refer to these handouts for additional information: **

<span style="background-color: #ffffff; color: #800000; font-family: Georgia,serif;">** eed Help Using the Great Man Criteria Table? ** <span style="background-color: #ffffff; color: #800000; font-family: Georgia,serif; font-size: 16px;">**Use a scale of 0-to 5 to evaluate the individual’s accomplishments, legacy, influence, and impact.** <span style="background-color: #ffffff; color: #800000; font-family: Georgia,serif;">** 0=not at all, 1=little effect, 2=short run, 3=moderate, 4=wide-spread, 5=long run **

<span style="background-color: #ffffff; color: #800000; font-family: Georgia,serif; font-size: 16px;">Individuals with high totals, mostly 5’s, should be placed close to Great Men; those with low scores near social determinism.
 * <span style="background-color: #ffffff; color: #800000; font-family: Georgia,serif; font-size: 18px;">Need Help placing individuals on the Great Man Continuum? **