Script+-+Emily+&+Drew

**Introduction **
 * Drew Sarno and Emily Miller ** **Script **


 * appr. 41 seconds **

You, me, we see an ad every 11 seconds, 5,000 messages a day, 1,500 by lunchtime, 100 before getting dressed, 2 out of 3 people feel bombarded (Miss Representation). //Advertising is everywhere. Buses, billboards, street corners, and websites.// The boundaries of ads are no longer confined but instead advertising has created a realm of its own, one that we dawdle in helplessly. We, as consumers, have become intoxicated with the influence that advertiser’s possess in their ads. But who could blame us? Companies have created unrealistic wants and images by using methods of persuasion making consumers believe in their credibility. // One Question? Who Can We Trust? //

//**Explain the Problem **// //**Possibly interviews, photoshopped images, models, diaper ads etc. appr. **//

The trouble with advertising is we can’t assume that everything in an advertisement is credible because of scarce regulations. Companies sell their products using unrealistic wants and desires by portraying a glorified image. Methods like sex and photoshop are used to make ads more appealing and make people feel as if they buy the product they are promised the same result displayed. Consumer’s minds are in complete control of advertisers. Giving advertisers a disturbing privilege. They have the ability to persuade you into needing and believing in the products dependency. Advertising is legalized lying, it shows us an altered image making us think that we can become better by investing in the ad.

Interview Questions: Do you have any issues with ads?


 * History of Problem **


 * Showing pictures of advertising throughout the years. Showing the same product from history and one from now. **

Companies have been using different forms of media throughout the years for advertising. Most commonly used have been newspaper, TV commercials, radio commercials, billboards, magazines, and print ads. Advertising went through two revolutions, one being from print ads to digital ads. The second, being the dramatic change in Advertiser’s techniques depending on society’s wants, likes, or style. For example, in 1704 the first newspaper advertisement was published in the Boston News Letter. Years after, in the 1960s, newspaper advertisers appealed to the sexual revolution by allowing people to publish personal ads looking for sexual relationships and partners.

Total: paragraphs I,2, and 3 (2 minutes 12 seconds). Not including interviews. //"In the 1960s, advertisers developed clever slogans that consumers would come to associate with particular products" (Blackwell).// //Question: Do you know these slogans?// //Question: Do you have any issues with advertisements?// //We need to strengthen the restrictions on advertising so that people don't have a false impression of society.//
 * //V8//
 * //Verizon//
 * //Walmart//
 * //Wendy's//
 * //Wheaties//
 * //Maybelline//
 * //Subway//
 * //Smokey the Bear//
 * //McDonalds//
 * //The Marines//
 * //Chevorlet//
 * //Trix//
 * //Kit-Kat bar//
 * //Frosted Flakes//
 * //Nike//
 * //Kay Jewelers//
 * //Klondike Bar//
 * Position **

Today, the restrictions on advertising fall short. The issue is that there are problems not recognized by The Division of Advertising Practices. They fail to put restrictions on images portrayed by ads that tend to hide the truth the product. Ads sell more than products they sell values, they sell images, they sell the concepts of love and sexuality, of success, and perhaps most important of normalcy. To a great extent they tell us who we are or should be. We believe what we see so our concept of life gets changed by advertisements. <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 15px; text-decoration: none; vertical-align: baseline;">Enhancing photos and walking around the truth have made it hard for people to know the dependency of a product. We as a society need to request stricter restrictions on ads containing harmful imagery. Advertisers need to start taking responsibility for creating unhealthy desires in their viewers. Ads need to ensure that the product can only improve something about us not create us. Advertisers manipulate consumers with unrealistic desires and wants so it’s necessary to set restrictions that will focus on reality rather than fantasy.


 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 15px; text-decoration: none; vertical-align: baseline;">Argument **

<span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 15px; text-decoration: none; vertical-align: baseline;">It can be argued that restrictions on advertising could be going against the First Amendment. Adding more regulations limits the First Amendment in three ways, freedom of press, expression, and speech. When we limit what an advertiser can say in their ad we are restricting freedom of press and speech and the advertiser’s right to say and write what they believe is necessary to sell their product. Second, not allowing some images to be used is against freedom of expression.

<span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 15px; text-decoration: none; vertical-align: baseline;">However, by limiting what an advertiser can say or do in an ad we are benefitting society by creating a more realistic environment. Consumers shouldn’t succumb to what advertiser’s believe is what we find appealing. Who gives someone the right to tell you what you want?


 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 15px; text-decoration: none; vertical-align: baseline;">Conclusion **

<span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 15px; text-decoration: none; vertical-align: baseline;">//We Can segment// <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 15px; text-decoration: none; vertical-align: baseline;">//Together WE CAN change the negative influence of advertisements.// <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 15px; text-decoration: none; vertical-align: baseline;">//Closing Slide.//